Post by account_disabled on Mar 16, 2024 1:58:23 GMT -5
Leisure in people’s lives, their perceptions of free time and how brands can engage with these moments to effectively connect with their target audiences. . The research has been analyzed in a series of three articles, the one you are reading and two others: The tyranny of entertainment brands looms over consolidation and value generation Abandoning differentiation in entertainment in the face of fragmentation in the entertainment era However, this is not a task without challenges. Just less free time throughout the day and week. According to the study, Spaniards devote hours each day to leisure time, whereas they devote hours to obligations such as work, study or sleep (unavailable time); or hours they allocate to duties, tasks and procedures (available time).
This ratio changes slightly on weekends, with about hours of leisure time per day. The amount of free time available throughout the day is limited, and the desire for B2B Reviews Club and different types of time spread varies across age groups. For people aged 10 to 20, leisure time on weekdays reaches up to 10 hours; on weekends, the leisure time increases to 10 hours. For those aged up to 10 years, leisure time amounts to hours on weekdays and hours during weekly breaks. However, all generations desire more time to enjoy their interests, hobbies or favorite activities. Specifically, the analysis shows that 40% of the time each day during the week is spent on leisure, although ideally people would like to spend 40% of the time on leisure.
The same situation also happens on weekends. Some time every day is used for leisure, and the time people are willing to spend on this kind of entertainment is. Leisure time is the time we spend doing things we really want to do, for self-actualization, entertainment, enjoyment and happiness, commented Strategy Director Miguel Alonso Martínezí when presenting the study. These are fundamental times in people's lives where the way their attitude approaches things can be the key to their relationship with a brand. Activities to be performed in free time In the context of the growing and existing debate surrounding the working week, it should be noted that the possibility of working or studying more intensively during the week is the most favored solution. There are more in the week.
This ratio changes slightly on weekends, with about hours of leisure time per day. The amount of free time available throughout the day is limited, and the desire for B2B Reviews Club and different types of time spread varies across age groups. For people aged 10 to 20, leisure time on weekdays reaches up to 10 hours; on weekends, the leisure time increases to 10 hours. For those aged up to 10 years, leisure time amounts to hours on weekdays and hours during weekly breaks. However, all generations desire more time to enjoy their interests, hobbies or favorite activities. Specifically, the analysis shows that 40% of the time each day during the week is spent on leisure, although ideally people would like to spend 40% of the time on leisure.
The same situation also happens on weekends. Some time every day is used for leisure, and the time people are willing to spend on this kind of entertainment is. Leisure time is the time we spend doing things we really want to do, for self-actualization, entertainment, enjoyment and happiness, commented Strategy Director Miguel Alonso Martínezí when presenting the study. These are fundamental times in people's lives where the way their attitude approaches things can be the key to their relationship with a brand. Activities to be performed in free time In the context of the growing and existing debate surrounding the working week, it should be noted that the possibility of working or studying more intensively during the week is the most favored solution. There are more in the week.